Your Business Matters


Can you afford to lose your business?

Why take the risk?

Michael A. Coates - image 1- Your Business Matters

You can't teach experience

Michael A. Coates - image 1- Your Business Matters

Hi – I’m Michael Coates, and I have been working with small to medium-sized businesses for almost 40 years.

When I started my Computer Consulting Business I knew a lot about computers, but I had no experience running a business. Not only that, back then, there was no one to turn to for advice or guidance.

When I tried to seek help, my bank manager stared at me with a blank look on his face. My lawyer told me to go and generate some goodwill – whatever that was, and my accountant assured me I would do OK.

That’s when I knew I was totally on my own.

But this isn’t about me. It’s about you and your business.

Everyone is an expert right up to the moment when things go wrong!

Today there is probably too much information – most of it is regurgitated rhetoric, often embellished to make it look original, and then passed on by people who mean well.

All this information is wonderful when things are booming and there seems to be no end to your success, but it suddenly becomes useless when things take a turn for the worse and you suddenly find your time is being consumed trying to keep the proverbial ‘wolf’ from the door.

This is when business owners turn to us!

Michael A. Coates - image 2 - Your Business Matters

Why us?

Michael A. Coates - image 3 - Your Business Matters

Our philosophy is simple!

Businesses are run by people - not numbers.

At the heart of every successful business, there is one common element – people!

Think of it in terms of a sport.

Sports are won and lost by goals, runs, or points, and it’s these scores that determine the outcome of their respective games. However, it is only the players who make those scores happen.

Similarly, it’s the people in a company that are the driving force. They are the ones who make things happen. Therefore we focus on the people.

We have the experience you need when you need it the most.

I’ll admit it – I have made my own share of mistakes. What’s more, I have watched other business owners make mistakes – often huge mistakes.

My academic background taught me to observe, think, analyse, question, investigate, and take note – so when business owners started coming to me for advice, I was ready and able to pass on my experience.

It soon became apparent that business owners, in general, tend to be fixated on their financials. This is because they have been led to believe that the only reason to be in business is to make money. Furthermore, experience has led many seasoned business owners to believe that if they apply enough money to a problem, it will go away. 

This is a very narrow perspective but if you are thinking about a long-term relationship with your business – then this is where we can help you.

Michael A. Coates - image 4 - Your Business Matters